We Participated in TÜAD’s 28th Research Summit

The NewOld World” — reshaping the future of research through insight and technology.

The 28th Research Summit, organized by the Turkish Researchers Association (TÜAD), brought together leading professionals from the research, insights, and technology industries under the theme “The NewOld World”. As Datailor, we were proud to take part in this important event and share how we are redefining insight generation in the research world through innovation, data, and artificial intelligence.

Specializing in solutions tailored for the research sector, Datailor provides an integrated, AI-driven insight ecosystem designed to meet the evolving needs of both agencies and brands.
During the event, we presented our expanding product portfolio, developed to empower researchers and organizations to better understand people and markets:
• Voice of Customer (VoC): Enables brands to measure customer experience in real time by combining survey, call center, and social media data into actionable insights.
• Social Insight: Analyzes social media data to track brand perception, emotional trends, emerging topics, and potential crisis signals.
• CodingAI: Our AI-powered content coding tool automatically classifies open-ended responses, comments, and social posts, saving valuable time for researchers and analysts.
• Simulator: A simulation suite integrating Conjoint, MaxDiff, and other advanced modeling tools, enabling scenario-based analysis and predictive market simulations.
• Mobillian: Our mobile app panel designed for field research, making it easy to manage surveys, tests, and observational studies both online and offline.

Throughout the summit, discussions centered on AI-driven research methodologies, the evolution of consumer behavior, and ethical data practices. We shared how Datailor’s technologies help organizations stay ahead of this transformation, turning complex data into meaningful insights that drive strategic decisions.

The TÜAD 28th Research Summit once again served as an inspiring meeting point for the research community — filled with thought-provoking discussions, case studies, and networking opportunities.
Datailor will continue to contribute to the industry’s digital transformation by developing innovative technologies that help brands and researchers uncover the true voice behind the data.